Meta pixel for WordPress, PSC-2025-64593

PSC, Research URL: PSC-2025-64593
Home page URL: Security reports for Meta pixel for WordPress
Application: Meta pixel for WordPress
Published on: Sep 05, 2025
Research Description: Meta Pixel for WordPress is a lightweight and powerful plugin that allows website owners to easily integrate the Meta Pixel (formerly Facebook Pixel) into their WordPress site. With this plugin, site administrators can track critical events such as Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase, while also leveraging the Conversions API for more reliable data collection. By combining the Pixel with the Conversions API, businesses can establish a direct, server-to-server connection with Meta systems, ensuring accurate tracking, optimized ad delivery, and reduced costs per action. This integration improves campaign performance, enables precise retargeting, and provides deeper insights into user interactions across Facebook and Instagram ads.
Affected versions: Min 4.1.5, max 4.1.5.
Status: SAFE & CERTIFIED