Matomo Analytics is a powerful, secure, and privacy-focused alternative to Google Analytics, offering website owners full control over their data. Unlike many third-party analytics tools, Matomo is hosted on your own servers, ensuring 100% data ownership and privacy compliance. It empowers businesses to make data-driven decisions while protecting user privacy, without sacrificing any advanced analytics features. With an intuitive interface, Matomo makes it easy to gain valuable insights into customer behavior, website performance, and marketing effectiveness, all while adhering to the highest ethical standards. This plugin has also undergone rigorous security testing and has successfully obtained the Plugin Security Certification (PSC) from CleanTalk, ensuring it meets stringent security protocols.