Matomo Analytics is a powerful, secure, and privacy-focused alternative to Google Analytics, offering website owners full control over their data. Unlike many third-party analytics tools, Matomo is hosted on your own servers, ensuring 100% data ownership and privacy compliance. It empowers businesses to make data-driven decisions while protecting user privacy, without sacrificing any advanced analytics features. With an intuitive interface, Matomo makes it easy to gain valuable insights into customer behavior, website performance, and marketing effectiveness, all while adhering to the highest ethical standards. This plugin has also undergone rigorous security testing and has successfully obtained the Plugin Security Certification (PSC) from CleanTalk, ensuring it meets stringent security protocols.
| Name of | Matomo Analytics – Ethical Stats. Powerful Insights. |
| Version | 5.1.3 |
| Downloads | 90 000+ |
| Description | Ethical, privacy-focused analytics tool that provides full data control and advanced insights for WordPress websites. |
| Security | Successfully tested for SQL Injections, XSS Attacks, CSRF Attacks, Authentication Vulnerabilities, Authentication Bypass Vulnerabilities, Privilege Escalation Vulnerabilities, Buffer Overflow Vulnerabilities, Denial-of-Service (DoS) Vulnerabilities, Data Leakage Vulnerabilities, Insecure Dependencies, Code Execution Vulnerabilities, Privilege Escalation Vulnerabilities, File Unauthorized Access Vulnerabilities, Insufficient Injection Protection, and Information Leakage Vulnerabilities. |
| CleanTalk Certification | Proudly earned the “Plugin Security Certification” (PSC) from CleanTalk, indicating adherence to stringent security standards. |
| Additional Information | Users can confidently manage age restrictions with the assurance of the “Plugin Security Certification” (PSC). Verify the latest details on the plugin developer’s website. |
| Plugin Security Certification by CleanTalk |  |
| Logo of the plugin |  |
Key Features
100% Data Ownership: All data is stored within your WordPress site, not shared with third parties.
GDPR Compliance: Built-in GDPR Manager ensures data privacy, offering features to anonymize data and export/delete information as required by privacy laws.
Easy Installation: No coding knowledge is required; Matomo is a simple out-of-box solution that integrates seamlessly with WordPress.
Powerful Analytics: Matomo offers in-depth reporting, including visitor profiles, campaign tracking, eCommerce tracking, and geolocation insights.
Privacy-First Design: With features to anonymize IP addresses and embed opt-out options for users, Matomo ensures user data is handled with care.
Comprehensive Features: It includes a Matomo Tag Manager, supports WooCommerce, Easy Digital Downloads, and offers real-time analytics, dashboards, and segmentation tools.
No Data Sampling: You get access to complete, unfiltered data, giving you the most accurate insights into your website’s performance.
Marketplace Extensions: Opportunities to extend Matomo’s functionality through an ever-growing marketplace of add-ons.
Security Assurance
Matomo Analytics takes security seriously, ensuring your data is not only private but also secure from external threats. The plugin has passed CleanTalk’s Plugin Security Certification (PSC), which means it has been thoroughly tested against common vulnerabilities and adheres to strict security standards. This certification is a testament to Matomo’s commitment to maintaining a secure environment for both website owners and users. The plugin includes safeguards against data leaks, unauthorized access, and data manipulation, making it a trusted choice for businesses prioritizing user privacy and data integrity.
Conclusion
Matomo Analytics stands out as a leading alternative to Google Analytics, offering a robust, privacy-conscious platform for gathering and analyzing user data. Its strong focus on ethical data collection, along with advanced analytics capabilities, makes it an essential tool for WordPress website owners. With the Plugin Security Certification (PSC) from CleanTalk, users can trust that Matomo is not only feature-rich but also secure, providing peace of mind that their data is handled safely and responsibly. By choosing Matomo, you are opting for transparency, control, and ethical data analytics.
Note: The date and certification information may change over time. It is advisable to verify the latest details on the plugin developer’s website.
